Research On Foreign Trade Strategy Of Gao De Company

Since the reform and opening up,the Chinese economy has benefited from the huge population dividend and the size of the times to join the World Trade Organization,has made remarkable achievements in economic development,and foreign trade in which played a very important role.The accumulation of huge foreign exchange reserves,the huge volume of foreign capital utilization and the "world factory" widely recognized,are the result of foreign trade accumulation,while the textile industry in which occupies a very important position.In the context of the current world economic downturn and the "anti-globalization" trend,trade protectionism has a tendency to rise,and textile exports will face a severe new situation.Xi'an Gaode company,which is founded in 1993,as a private textile production enterprises in Shaanxi Province,in the northwest region of the textile import and export industry has a wide range of influence,but the new situation of high German textile export trade risks facing the exchange rate,Green barriers and other aspects of the challenges,this study will be Xi'an high German textile export trade as the object of study,to be integrated in the status of China's textile trade,high German internal and external operations and international market multi-directional analysis,The foreign trade strategy of Xi'an high German company's textile was studied.Firstly,the status quo of China's textile enterprises' foreign trade and the problems of green barriers are analyzed.Then,the status quo of foreign trade of textile products in Xi'an Gaode is analyzed concretely,and SWOT analysis is done.Finally,the strategy of exporting trade of high-German textile products From dealing with trade barriers,innovative trade patterns and efforts to the direction and specific countermeasures.