Strategy Research On China Ocean Shipping Agency Xiamen

International shipping agency is a part of transportation industry, which plays a linking role among the port authorities, shipping companies and trade parties, and is indispensable in international shipping transportation and foreign trade. Under the national policy protection owing to its specialty, international shipping agency had formed into monopoly and was high barrier industry. With the implementation of promise of entering WTO in the new century, with the implementation of the Regulation of the People's Republic of China on International Maritime Transportation , international shipping agency is completely open, and the industry is getting fiercely competitive.China Ocean Shipping Agency Xiamen (Penavico Xiamen) is the largest international shipping agency in South-East of China. Through half-century of development, Penavico Xiamen has occupied dominant position and held the main share of industry in Xiamen port.Demands of shipping agency are increasing after entering WTO; at the same time, more competitors appear, and some of business is withdrawn by the shipping companies. Under this situation, Penavico Xiamen is getting more business while its revenue is decreasing. So, it's urgent for Penavico Xiamen to design corporate strategy.At the beginning of this thesis, the writer introduces the related knowledge of shipping agency, reviews the development history of China shipping agency, describes main business and present problems of Penavico Xiamen. Then the writer analyzes the macro-environment, micro-environment and corporate resource, draw the conclusion of opportunities, threats, strengths and weaknesses, makes clear of strategy of Penavico Xiamen on the basis of SWOT, designs the corporate wish "being the most competitive logistics provider and the best shipping agent", makes certain company developing strategy and competitive strategy , puts forward the measures that the Penavico Xiamen will take to carry out its strategy successfully.