The Development Strategy Of China Ocean Shipping Agency Xiamen

Xiamen harbor is one of the main container harbors of China and one of 30 key container harbors of the world. China Ocean Shipping Agency Xiamen locating in Xiamen harbor, is the earliest and largest foreign shipping agency in the southeast coastal area of China. After half a century' s development, China Ocean Shipping Agency Xiamen has possessed the highest market share in the all foreign shipping agency company in Xiamen harbor.Along with the duty to carry out its promises after WTO entry and the announcement of the Regulation of the People' s Republic of China on International Maritime Transportation, the external environment of Chinese foreign shipping agency company is changing profoundly. All these changes make our domestic foreign shipping agency enterprises feel very strict crisis in development. Foreign shipping agency enterprises are encountered with new development opportunities and enormous challenges. How can an enterprise hold the opportunity tightly, develop rapidly, evade the risk is becoming a common baffling question. In order to deal with this problem and realize enterprise's long-term development, it is extremely important to formulate an enterprise's developing strategy.This thesis reviews the developing courses of foreign shipping agency services and recent conditions of it, analyzes the strategic environment of China Ocean Shipping Agency Xiamen including the external opportunities and threats, the internal advantages and weakness layer upon layer, conducts the thorough research on the developing strategy of China Ocean Shipping Agency Xiamen. It brings forward the concerned developing strategy. To the concrete methods, this paper focuses on 'the Business...