A Comparison On The Development Of China And Japan's Cultural Trade

In the recent 30 years, with the expansion of globalization, international cultural trade has been booming and the world cultural industry has rapidly entered into a newly high stage. Cultural trade has gradually become a pillar part in the economy system of the developed countries. Scholars at home and abroad all predict it as the most prospective economic mode in the 21st century. China has been one of the top three great powers in the international trade, and it has run great trade surplus for several years. However, China is now facing vast cultural trade deficit, same as many developing countries, which doesn't match its great power in the international market. Japan, which is also located in the East-Asia, is the pioneer country in the global cultural trade, and its culture products enjoy a leading position in the global range. The cultural genes of the two countries are traced back to the same root and same origin. However, the developments of their cultural industry and foreign culture trade are extremely distinctive with each other. Through analyzing the current situation of China and Japan's cultural trade, the thesis made full comparison of the different trade structure and government policy between China and Japan. According to the result, China could be enlightened by Japan's experience, observe its own comparative advantage of the cultural products, and work out a long-term strategy to promote the development of China's cultural trade. The thesis firstly concluded the related definitions, concepts and theories of cultural trade as well as the previous studies on the academic achievements, and then made a fully comparison on the development of China and Japan's cultural trade by using the method of empirical analysis. The thesis focused on the comparisons of the two countries'cultural industry, cultural trade and the government policy. Through analyzing the differences between them, the thesis tried to find out the problems and reasons hindering China's cultural trade development, and give the proposals and suggestions to promote its further development.