Study Of Corporate Culture And Core Competitiveness Of Enterprises

Nowadays, the market competition has become more and more intense,oncementioned competitive capacity of enterprise,people would like to pay attentionto technical equipment and quality firstly,and seldom did they mention theeffect of culture,not to mention combining culture with enterprise competition,in the actual operating process it's quite a rare occurrence that make full use ofenterprise culture to raise competitive capacity.Here the most important reason isthat people don't understand the real meaning of enterprise culture and also don'trecognize the key role of the enterprise culture in market competition.This paper studies and illustrates the important role of the construction andmaking innovation of enterprise culture to the survival and improvement ofenterprises in current market competition by utilized the theories of enterpriseculture and market competition and combined with some actual examples,andmakes a thorough study of the mutual relations between the enterprise culture andmarket competition,systematically and overall analyzes their mutual effectualmode , thus sticking out the trend of the fusion of enterprise culture andcompetitive capacity,showing the importance and strategic status of constructingand making innovation of enterprise culture in current intense marketcompetition,thereby makes the enterprises recognize it's necessary to regard theenterprise culture as an important strategy.Under the new situation,in order to keep up with the step of the knowledgeeconomy and fit for the need of the era,enterprises must adjust their owndevelopmental strategy;make science & technology as forerunner;make cultureas powerful support;lay stress on their own science & technology developmentand culture construction,unify the two parts organically. The enterprises whowant to got improvement,who want to possess unconquerable power,mustenhance enterprise culture construction. Build and construct modern enterpriseculture;cultivate and develop knowledge economy,really are critical operatingtactics in today's market competition.