The Research On The Green Food Company Strategy Of Heilongjiang Province

Heilongjiang, as a large agricultural province, green food rich in resources and has great potential for development, green marketing prospects. But it can not be optimistic that, Heilongjiang's green food company in the marketing, there is the concept behind the marketing, product quality is not high, the influence of poor brand, sales channels are sluggish, did not form an effective marketing mix strategy and many other issues.On the basis of the current status of Heilongjiang's green food marketing and the analysis of the problems of Heilongjiang's green food enterprises, applying "4P"(product, price, place, promotion), "4C"(consumers, cost, convenience, communication), "4S"(satisfaction, smiling service hospitality, speed, sincerity), "4R"(relevance, reaction, relationship, reward), "4V"(variation, versatility, value, vibration) theory and combining the characteristics of Heilongjiang's green food marketing, the paper puts forward to set up a suitable marketing strategy about Heilongjiang's green food:Product Strategy, Pricing Strategy, Packing Strategy, Channel Strategy, Brand Strategy, Promotion Strategies. At the same time, the paper carried out in-depth empirical analysis about brand strategy, channel strategy, packaging strategy. Brand enterprises should be developed in order to promote the healthy development of green food industry.