New Product Development Process Research On FAW Qingdao

Now China has been the largest country of the automobile manufacture and consumption. Although the automobile output still grows under the international finance crises, it is easy to see that the majority of Chinese automobile manufacturers are joint ventures, which take up the main position in China, whereas our local own brand can't compete with them in the product quality.Many developed countries such as the US and Japan, their automobile industry has a long development history, a very large scale and the strong ability of Research and Development. Besides, they have many world-renowned multinational automobile companies, whereas we have none. It is proved that only with independent innovation capability, independent own brand and core technologies, Chinese auto industry can become the most competitive industry and the auto companies can have the independent development of the initiative.The way to obtain core competitiveness is to improve the ability to research and develop new products that meet market demand fast and accurately. Companies should improve the ability of R&D so that they can adapt to rapid, diversified and differentiated changes in market demand and technology update, and shorten the product development cycle, improve product development productivity, reduce development waste and improve market competitiveness.However, there are little successful companies to win in the market competition because of the R&D ability management. How to build an efficient system has become an important problem that every company wants to settle. We can build such a system from the product strategy, product development process, R&D organization and team. Among of these items, product development process is the most important factor that influences companies'market position.Therefore, the auto companies should continue to develop new products on the basis of market demands and optimize new product development processes so that they can improve their competitiveness. As a automobile company, we must settle these problems:how to execute the product strategy, how to define every department's function, how to organize an efficient work team, how to improve the ability of R&D.Firstly, the paper describes the New Product Development Process Theory and Concurrent Engineering Theory in detail. The two theories provide a theoretical basis for the case of FAW Qingdao. Then introduces the new product development processes, the support factors of processes running in the organizational structure, corporate culture and related systems and proposed some problems for the next issues. Then using the Concurrent Engineering, the paper proposes new product development process optimization programs for FAW Qingdao, including the main processes and sub-processes from both a systematic and comprehensive analysis. Besides, the paper proposes some relevant requirements for running the new product development process optimization program smoothly and efficiently.