The Research On Strategy Of PP In Eastchina

Polypropylene synthetic resin is one kind of important materials, its growth fastest in the five kinds of common resins. The growth rate is still faster than GDP of china in recent years. Demand of PP is also increasing quickly with the growth of Chinese economy. In the 11th five-year period,since a lot of synthetic resin project is opened, the domestic polypropylene production increase. At the same time, foreign petrochemical enterprises are focus on the huge polypropylene market of China. Especially after the 2008 economic crisis, lots of low cost polypropylene production are imported into china. The relations between domestic supply and demand of polypropylene has changed. Eastchina is one of the most developed area of china, it has not only more than one third of polypropylene consumption and supply, but also some important customs ports. Research on the competitive strategy of polypropylene in this area is very necessary。The research is based on the Petrochina company which is one of the biggest chinese polypropylene suppliers. The relations between demand and supply is researched, the evolution of Chinese polypropylene and chemical industrial is analysed. Theory in strategic management is applied in this research.of polypropylene market. Strength, Weakness, Opportunity and Threat of the polypropylene suppliers are expound deeply. Meanwhile, Suggestions for competitive strategy of Petrochina Chemical and Marketing Eastchina Company is researches.