Real Estate Trust Business And Risk Of Maket Management AJ Case Analysis

AJ Trust was a flag in the trust industry and was an outstanding representative of Shanghai private enterprises. AJ Trust bears the hope of Chinese older-generation capitalists. However, a series of cases happened in 2004 made AJ Trust fall into a difficult position.With the help and endeavor from outer and inner parties, AJ Trust gradually gets back on track.AJ Trust is in a dilemma caused by its historical problems, which are mainly due to its unsuccessful risk management.This paper concludes that the best choice for AJ Trust to re-launch its business is to develop real-estate trust, and analyzes the SWOTs of AJ's trust products. AJ Trust should face and manage its business risk in a proper way, on which it can create stable profits and make a solid basis for merging with Shanghai International Group (SIG China). Therefore, the paper also analyzes what the risk of market in real-estate trust is and how the trust companies manage trust projects.Hopefully, the paper could bring some insights to AJ Trust for its future business development and AJ Trust could develop in a stable and steady way.