The Study Of The Competitive Strategy In Hans

With the deep development of the Chinese Open and reform policy, market is opening to all and the competition is becoming very hot. Many huge of middle and small scale companies owned by personals and privates have to face the important issue of competitive strategy.The study is an analysis of competitive strategy to foreign-owned company in small scale in Chinese market. The Hans Company is the objective of the study and the safety devices in machine safety protection are the range of the research in this paper. The strategy management and research is the basic approach to be used through the whole study process.Firstly, PEST analysis tool is used to study the macro economy. Secondly, the study of the industrial environment is followed. Thirdly, the inner company analysis is done. The company core competence is found through the analysis of chain of value in the company. Fourthly, SWOT tool is used to study the choices of strategies for the company and get a conclusion of make-difference strategy. Finally, the suggestions on functional strategy are obtained, that is, to enlarge the manufacturing scale to improve the customer response, to reposition the company from a manufacturer to a service and solution provider and to create a new business mode, to improve the quality by providing training to employees and to reinforce the management to get higher efficiency.Today, the globalization of economy brings the competition worldwide. Every company can only run in front of other competitors with his own advantages creating in competition and develop itself for long time with correct response on company strategy depending on the marketing environment.