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The Comprehensive Evaluation Research For The Loyalty Of Service Enterprise Core Staff

Posted on:2012-11-06Degree:MasterType:Thesis
Country:ChinaCandidate:N JiaFull Text:PDF
GTID:2189330335955702Subject:Business management
Abstract/Summary:PDF Full Text Request
Along with the development of social services, service and competitive appear, the commodity economy activity service the importance of increasing, service factors was also increasing, the service project emerge in endlessly, this caused the economic structure changes. Mention service economy, some economists have done such explanation:"if you look at the commodity economy activities in various sectors, we can easily find any kind of service are commercial or service production system. No matter the most core part of buy what products (commodity), its into production or manufacturing costs would never exceed products final price of 20% to 30%. But considerate service and perfect delivery system costs have accounted for 70% to 80%. This means that only the service, general industrial became the focus of attention and investment point". This shows that:service economy is not the opposite of industrial economy, it is only in the economic development of a higher level of just.In the "human competition" society, senior leaders of service industry more should focus on the relationship with key employees, because they mastered the essence of service, has a great deal of connections, is the enterprise's lifeblood resources.Keep this enterprise's core staff has become the enterprise competition among the. To this, prevent and avoid the core staffs loss is particularly important. However, the service industry characteristics of itself, because led to core staff would frequent flow, this for a corporations is fatal.This article through extensive literature consult, understanding and learning and the related theory about employee loyalty, and combining with actual actual situation analysis and summarized. This thesis mainly through the dalian expensive car repair factory as an example, taixiang interview and questionnaire survey and analysis of the service sector core staff loyalty status, core staff loyalty management the existing problems, and puts forward some solutions to the specific opinions.Through the research shows that the core staff loyalty is a enterprise, employees itself, and social environment of mutual effect decides three aspects. In order to make service enterprise core staff loyalty, this paper puts forward a steady service-oriented enterprises to strengthen the core staff loyalty, its main advice from salary management, loyalty management, career management three are expounded. This paper not only enrich the relevant loyalty theoretical research, and to the service enterprises to improve the core staff loyalty management has important reference meanings.
Keywords/Search Tags:service enterprise, core staff, loyalty
PDF Full Text Request
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