The Study On The Development Strategy Of Guangzhou Yusheng Electronic Material Co., Ltd

Rapid and profound changes have been happening in the international and domestic economic arena over recent years. From international perspective, manufacturing industry worldwide has been speeding up the transfer to China after China's entry into WTO. From domestic perspective, there are profound developments of socialist economy and market competition is increasingly fierce. Therefore, in the ever-changing market environment, whether corporation have penetrating smell, whether it can make the strategy fit external environment and internal environment, whether it carry out the strategy or not, fundamentally defines the future fate of its own.At first, this paper summarizes strategy management theory and presents the history of development strategy. From the strategy point, it analyzes the enterprise condition, product mix, Industry Structure, industry outlook and technology development of PCB printing ink sector. After studying the industry structure and market environment, the paper analyzes the Yusheng corporation's internal conditions in detail and summarizes comprehensive competitiveness and the main existing problems. Based on this, the paper conducts SWOT analysis, SPACE matrix analysis, and QSPM analysis. Then it fixes on the development method, and sets up the strategic target. Yusheng corporation will exploit the South and East China market, increase the scientific research investment, and integrate the internal and external environment to ensure the strategy effective implementation. Through actualizing the strategy, Yusheng corporation could sharpen its competitive edge and boost economic benefit, and lay a solid foundation for the future development. Finally, the company will adopt the proper control measures to ensure the strategy success.Through analyzing Yusheng corporation's development strategy, We will find facts as follows: NO1, opportunity and challenge of PCB printing ink exist simultaneously. NO 2, market pattern of PCB printing ink faces sharp changes. NO3, only seizing superiority, grasping opportunity, overcoming inferiority and threat, and drafting strategic implementation guarantee measures, corporations can develop and make progress continuously in market competition.