Research On Foreign Capital Enterprises' Cross-culture Management Communication

It's very complicated that we communicate effective information. It's a great issue that how to transfer information effectively and timely to the final aim and if we encounter the different organizations' culture background and in the important period of innovation, communication is more difficult. This thesis starts from management communication's basic theory and then introduces a foreign capital enterprise------Wrigley Chewing Gum Company Limited. It studies Wrigley's managementcommunication system and strategy when the enterprise is facing the momentouschange ------consolidation. During the process of consolidation, it gives somesuggestions to the key problems such as how to carry through effective interaction between communication subject and object. Wrigley absorbs two excellent foreign capital enterprises' cross-culture management communication experience to deal with the problems during the process of consolidation. This thesis aims at to provide the cross-culture management communication strategy during the special period, to enhance the enterprise's cross-culture communication efficiency and to perfect its management communication system.