A Study On The Impact Of Tourism Communication On Cross-cultural Cognition

Tourism is a way of cultural experience,regardless of the destination,it is an inevitable experience of cultural contact between the tourist and the destination.Travelers is a carrier of two cultures and it brings a beautiful sparkling impact between both places.And thus,traveling has the capability of culture advocation perse.The impression of Beijing in the eyes of Malaysian travelers are mainly from all sorts of medias.The information obtains can be either positive or negative.Traveling itself is a more distinctive way of advocation,among others.The happiness along the journey leaves a psychological positive impact on the travelers' acceptance level on foreign culture.This study clarifies the relationship between tourism and intercultural communication,from the connotation of intercultural communication and also the importance of the intercultural tourism.This study discusses the summary of Apple Vacation(a well-known travel agency in Malaysia)itinerary to build up the perception towards Beijing among their traveler.By answering questionnaire and data analysis,found that cross-cultural tourism has the ability of converting the negative perception of Beijing to a better one.In a nutshell,through the study of knowing the impact of cross-cultural tourism,hopes that Malaysian traveler will abandon the bias and preconception towards Beijing tourism.Therefore,the acceptable level towards Malaysia and Beijing culture maybe better,to achieve concurrent advancement of travel industries among 2 nations.