Strategy Study For Suomeng Company Based On Supply Chain Management

Applying theory of supply chain management, combining my own working practice, according status quo and fact requirement of Suomeng Company, this paper discuss essentiality of supply chain management for Suomeng Company in drastic market competition , and come up with resolving tactics about Suomeng Company' s partner selection, inventory control, distribution center management and information technology applying and so on.As prolegomenon, the first chapter summarizes strategic importance, study status in quo and future development directions, points out the aim and main contents of this paper.Chapter two sets forth the development status quo of book publishing industry of China and Sichuan, analyses Suomeng Company' s environment of competition by applying Porter Model, puts forward some issues in existence in supply chain management.Chapter three deals with how to select and manage its suppliers, retailers and the essentiality of the Third Party Logistics, indicates that the company should select partner by factual conditions for its efficient supply chain management.Chapter four builds the company' s inventory models based stock composition, proposes tactics of building union inventory and virtual inventory to cut down the company' s stock, and then make down the stock cost.Chapter five analyses Suomeng Company' s status quo of distribution center, indicates its approach to build modern distribution center based its functions.Chapter six discourses upon importance of information technology for modern enterprise, points out that Suomeng Company may build E-commerce flat and management information system, fully uses bar code technology and POS system etc. to implement its information collecting and treating...