Study On Postal Service Database Marketing Application

In recent years, with the development of national economy and material civilization, the people demand higher and higher on commodities and related services. Customers'needs has become the leading power of market operation, which demands the operators to pay attention to changes of customers'needs and lay more emphasis on their interests and feelings constantly, and get in touch with them and listen to their feedback information, so as to take necessary measures and to improve products and services, to meet the ever-changing demands of customers and set up permanent and steady relationship with them. Conduct the technical development of the change and information of the idea makes a kind of all new marketing means-database marketing emerge with the tide of the times. The database marketing can help executive to acquire huge market advantage in looking for target consumer, the product fixed position, lowering the marketing cost and developing new item etc.China post is now in a very difficult period. On the one hand, basic network of mail delivery for civil needs costs surprisingly huge of manpower and material resources every day. On the other hand, with the development of information network technology and emergence of logistics enterprises, some traditional businesses of key importance have lost their superiorities and fallen down year by year. With the deepening development in reform of state-owned system in China, post has little of its superiority left. How to reverse the trend of running post at a loss and take it out of the difficult situation? The emergence of data bank marketing gives it a chance, which gets post to realize the value of its tens of...