Research On The Evaluation To Personal Brand Value Of Professional Manager In China

At the present stage, the research about brand value most to products and enterprises, few to the people who create them. On the other side, researches about professional managers are not very perfect. According to this condition, the author decides to investigate the professional managers'personal brand value.Firstly, this paper analyses the evaluation measures of brand value in the world, explains the necessary of personal brand value and builds the graph of personal brand value.Secondly, the paper explains the problem of evaluation to professional managers, construes the necessary of evaluation to their personal brand value, then gives the characters of professional managers.Finally, a demonstration research is given to explain the evaluation model of personal brand value of professional manager.