Strategy Research On Spa Tourism Exploitation In Midwest China

With GDP of China striding over 1,000 dollar per person threshold since 1990s, tourism consumption mode in Midwest China transforms from popular sightseeing to leisure and vacation. As a typical leisure and vacation product, spa tourism attracts large quantities of high-level tourists in some economy developed regions of China, such as Changjiang and Zhujiang river delta. Beginning from Guangdong province, spa tourism vacation resorts construction surges in China and extends from East to Midwest area. Spa tourism exploitation items must be considered carefully before carried into execution because of its huge investment, great ground use and high tickets, high consumption in management along with it. Trying to find out approaches which could lead spa tourism to a scientific exploitation and sustainable development way, taking Huashan mountain area east to Xi'an city as an example, drawing lessons from domestic and international experience and under the instruction of scientific development viewpoints, the paper puts forward 7 parts of exploitation strategies suitable for it through investigation of spa resources, general analysis on areal economy, society and other aspects of qualifications.