Research On "Data Flow Operation" Strategy In China Mobile Hebei Company

With the development of communication technology,the development of mobile Internet and the change of consumer demand,the demand for voice service of telecom operators has been gradually reduced.The growth rate of traditional telecom services has been declining.The rise of various Internet services has changed the user's life style.,Such as instant messaging software WeChat,qq and other triage of SMS and voice services,telecom operators to seek long-term sustainable development,began to find new revenue growth point.December 2013,the Ministry of Industry for China Mobile,China Unicom,China Telecom issued a TD-LTE license,4G license marks the new business applications based on flow management has become the operator's business focus.At present,the flow business revenue even surpassed the voice business revenue.In China,telecom restructuring after the increasingly fierce market competition,especially in the field of mobile communications,in order to compete for customer market share,the three operators broke out a serious price war,quickly pulled down the value of the telecommunications industry.In this context,in response to the fierce competition from outside the industry and heterogeneous challenges outside the industry,telecom operators have launched a transition strategy,one of the important elements is the traffic management to traffic management transformation,in the process,Operators have become the risk of low-value channel,a large number of network resources are consumed by the rapid outbreak of traffic,showing the phenomenon of traffic growth and revenue growth is not synchronized before the operator to get rid of the dumb pipe situation must be re-constructed based on traffic Operation of the intelligent pipeline,which is the key to the transformation of telecom operators to achieve development.In this context,Hebei Mobile as the object,the study of Hebei Mobile data flow management status,Based on SWOT analysis of Hebei mobile flow management and PEST analysis of development environment,it is considered that operators will transform their targets Focus on the "flow management" and create a "polymerization platform",and that "flow management" is the operator in the mobile Internet era of core competitiveness lies.Unlike voice calls and broadband operation,flow management is a new proposition for telecom operators to transform information carriers.It is the key to adapt to the development of mobile Internet,grasp the opportunity of mobile Internet development and change the role of "plumber" in the Internet areas.Hope that through this research,Hebei Mobile can clarify the development strategy and direction,discover the development problems,find effective strategies,continue to consolidate the region's leading business advantage.