The Marketan Alysis And Strategy Of Jining Netcom

This thesis analysis the background of Chinese telecom market and Jining telecom market, Thoroughly studied the Jining Netcom company development present s and the problem which existed in the marketing of Jining Netcom company .Embarks from the reality, Using some market marketing theories elementary knowledge, analysis the customer expense behavior, Summary competitor strategy and analyzed the opportunity and the challenge which the company faces, adopted the quantitative investigation and the qualitative investigation union method, From the product, the service, the price strategy, the palace, the promotion and so on several aspects have carried on the thorough analysis. Established the service marketing strategy model. Analyzed company's goal market Strategic localization Proposed establishment community manager makes the service marketing strategy is the best choice.