Hunan Province Xiangwei Limited Company Developing Strategic Selection

The business enterprise development strategy is a strategy that develops to the business enterprise, developing the whole, long-term, the fundamentality problem to account to strive for to the business enterprise.This article studies the development of Xiangwei company. There are two big problems (The first is the heavy enterprise's burden , to some extent, the enterprise production line get older , the enterprise manages to have a social circle phenomenon to be serious; The second is company's geographical position is not convient for the raw material entering , the product output, and the transportation cost. Take domestic and foreign chemical, the chemical fiber, the building materials profession situation and the profession future 10 years development tendency as our standing point, as well as the domestic colleague enterprise's market competition situation as a back ground , we will use PEST strategy analysis method baud five strengths model, Boston matrix analysis and SWOT analysis, It has analyzed company's exterior opportunity and the threat, then take a further understanding of the internal basic superiority and the inferiority and the company geographical position, development course and present situation, organizational structure,...