The Research Of Folklore Tourism

The folklore tourism is a kind of high-level cultural tour and the present tour fashion. It has broad market prospects and is developing more and more quickly. Developing China's rich unique folklore tourism resources can promote the competitive ability of China's tour industry. This thesis is composed of two sections: theory section and example section. The theory section analyses the significance of developing the folklore tourism , sums up the five patterns of developing folklore tourism according to the present situation of the development of China's folklore tourism and emphatically probes into the development and protection of the folklore tourism resources through the folklore culture. Example section is a case study of Jinli ancient street. It deeply analyses the developing of folklore culture by Jinli ancient street through appliance folklore, and makes out a case that the success of Jinli is owe to the available application of folklore culture. Finally, it sums up the problems and revelations of Jinli.