Research On Internationalization Operation Strategy Of Zhejiang Huazhijie Plastic Building Material Co.,Ltd

Huazhijie Company has to choose Internationalization Operation Strategy for drastic competition of inter-PVC Profiles industry in home and self-limitation after analyzing opportunities and threat of international market and strengths and weak in interior. It has been a successful or failure key question for Huazhijie Company to institute an internalization operation strategy, which can use the self-strength to grasp opportunities, as well as overcome the self-threat to avoid threat. The thesis will strive to offer an optional best internalization operation strategy for Huzhaijie Company based on the systematic analysis of the relative theory of internationalization operation strategy and the practice, adopting the propulsive ways of macroscopic and microcosmic, qualitative and quantitative combined together.First, the author summarize some key factors of outside environment after analyzing the international and home macro-environment of Huazhijie Company internationalization operation by PEST ,and analyzing development status of PVC industry ,and analyzing the competition environment by Five Competences Model of Porter.According to above analysis, the author.considers that opportunities are more than threats in spite of the drastic competitive environment after adopting EFE Matrix to analyze and to assess outside enviornment .Second, the author summarize some key factors of inside environment after analyzing the inner situation by Value Link Theory, and analyzing the current situation of internationalization operation and the main questions. According to above analysis, the author draw a conclusion that strengths are more than weaks in spite of improving some factor still after adopting IFE Matrix to analyze and to assess inside environment.Third, the author formulates the spare strategy programs of Huazhijie internalization operation and establishs SWOT Model, then adopt qualitative ways and quantitative ways to define the strategy. The author educe that Huazhijie company should adopt internationalization focus and differentiation strategy and penetration market strategy.In the end of the thesis, the author brings forward suggestions to actualize the strategy.