The Research On Optimization Of The Supply Chain Management Of Hunan Cofco-Cocacola Beverages Corporation Limited

As everyone knows that"supply-chain-management"was a popular word a few years ago. While by now it has become a crucial choice for the manufacture industry under the global enviornment of globalization, depression, and intense competition. The supply chain management system of the Coca-Cola Company has been studied by many experts and scholars nationally and abroad, since it entered into Chinese market from 1980's.This article studies the process of building-up and developing the supply chain management system in Hunan Zhongliang Coca-cola Beverage Company.From a special view of nationalization of the company,compared with the practical conditions now in china,the article analyses and studies the building-up and development,strongth and weakness,methods and measures of the supply chain management of the unique operation model of"Coca-cola bottling factory"in China.Taking the macro environment of political, economical, social and cultural, technical into account, through analyzing of the industrial environment of existing competitors, potential rivals, threats of substitute products and suppliers, and the internal environment of human-resource management, marketing, etc. This article hold the view that the optimization of the supply chain management of the company should be done on the basis of setting the right strategies.Under meticulous analysis on this system,the article pointed out some keen aspects of the company to pay attention to for its success on the supply chain management.These aspects includes inaccuracy in sales volume prediction,the bottleneck on its equipments and stockhouses,conflicts with the distributors, obstructions in cooperations with the CK company,deficiency in its management system,etc.The article also gives some advices on the major items and the principles to focus on for the company to improve its supply chain management system.On the basis of these suggestion,the article finally presented a programme to improve and measure the result and efficiency of the system, including construction of high-efficient information system, enhance human resource management, co-ordinization of the supply chain, building up strategic cooperative partnerships with its suppliers, improvement of logistics management, soften the contradiction with the distributers, etc..