The Research On The Effect Of Social Capital On Supply Chain Competitive Advantage And Organization Performence

Social capital is the kind of resource which an actor invests in the social relations and wants to gain repayments. Enterprise social capita is one of the important intangible resources occupied by enterprises, as Nan lin said"the key is not who you are, but who you know". The Management of supply chain relations is a challenge in the complicated supply chain network. The enterprise who can foster supply chain relations into social capital, manage and explore it effectively will win in the tough competition.Firstly ,this paper constructed 2SC( Supply Chain–Social Capital) analytic model by thinking of the firm level social capital and the characteristic of supply chain, expatiated on the origin, meaning and characteristic of the supply chain social capital , as well as the cost and risk of the investment in social capital. The model of this paper mainly foucus on the formation of SC ,the construct and content which came from social relationship.Social capital has positive effect on organizational performance(OP) by value and competitive advantage(CA) , then the enhance of OP promotes the healthy circle of the accumulation of SC. Further more, the study based on the RBV (Resource-Based enterprise View) theory, explored the positive effect of social capital as an competitive resource of the supply chain competitive advantage.The assumption about the relations of supply chain-social capital, CA and OP was proposed on the theory analysis. The empirical study was carried out by questionnaire. This paper analysed the pilot sample by the explored factor analysis (EFA) in order to find the factor construct of variables. After that we have the reliability analysis and confirmatory factor analysis (CFA) of the large sample, as well as the structural equation model (SEM) analysis by LISREL8.7.we have the conclusion that social capital has positive effect on CA and OP. SC has greater effect on CA than on OP, besides, SC as a resource can improve OP by creating CA for supply chain firms. Finally, we put up with some suggestions about how to cultivate, accumulate and use social capital in our firms.This paper tried to study the complicated supply chain network from the new point of view-social capital and discussed social capital can reduce cost, improve quality, enhance agility for supply chain firms, therefore it can bring competitive advantage. This may be a new way to explore the supply chain relations and competitive advantage. We measure social capital from two aspects: extent and depth, which may be a reference...