Research On The Strategy And The Mode Of Guangzhou As An Central Convention And Exhibition City

The convention and exhibition industry plays positive role on economy and society, which is praised as city bread and city card. Guangzhou is the leader of pearl River delta area. The prosperity of exhibition economy enhances its functions as hub, window, delivery and service. Based on some relative theoretical analysis on central city for regional exhibition and combining the current status and mechanism of Guangzhou exhibition business, this paper analyzes the strategy position and model selection of Guangzhou as an exhibition center.This paper is composed of seven chapters. Chapter one, introduction, briefly describes the beginning and development of exhibition economy, theory of exhibition economy, and the current research status; Chapter two, theoretical basis of exhibition economy development, investigates relative situation about construction of exhibition central city from industry cluster theory, location theory, urban scale benefits, urban network development theory, regional central city polarization theory and multiplier theory; Chapter three explores the development and regional status of Guangzhou exhibition business; Chapter four, discusses the base and conditions of Guangzhou as the center for regional exhibition business, from the aspects of economic basis, industry support, and location condition; Chapter five proposes the difficulties and limitations for the construction of central city; Chapter six discusses the strategy status and model selection of Guangzhou as an exhibition center; Chapter seven comes up with some strategies for expediting constructing Guangzhou as a central city for regional exhibition.