Some Discussions On The Flexo Printing Market And Technology

In Chinese print markets, Offset Printing, Intaglio Printing and Flexo Printing are the mainstream Printing crafts. Because Offset Printing Intaglio Printing started early, they are popular in many Chinese Printing Enterprises, now production value is above 90%. But with productivity improvement these years, the productivity appears overmuch, competitions become fierce and profits begin decreasing. However because of starting later in china and lack of understanding, Flexo Printing is not improved effectively, its production value is less 10%. It's much lower than American and European markets'one third proportion.This paper try to present a conclusion that Chinese has had the conditions to popularize FPT(Flexo Printing Tech) now, and will get a good investment return in future. To conduct an objective evaluation, we try to analyse the technical,operational and economic feasibility using technical economics principle, and prove from different aspects such as comparison of different print markets, detailed mainstream print crafts analysis, differentiation market selection analysis, FPT product-supply chain and print devices investment-return proportion investigation etc.This Paper has five chapters. Chapter one, market analysis of the Flexo Printing .introducing global market and development of flexo printing, comparing the progress in Chinese market, analysing the lack of development. Chapter two, the technical feasibility analysis of Flexo Printing .By introducing the craft and advantage of flexo printing, and comparing with other crafts, we'll show you the main product characters and the technical feasibility of Flexo Printing .Chapter three, the operational feasibility analysis of Flexo Printing, introducing what status the produce-supply chain is, proving the differentiation market selection and the operational feasibility with important factors analysis and detailed market analysis. Chapter four, the economic feasibility analysis of Flexo Printing by case, economic tech analysis about why the printing Enterprise in some province choose the Flexo Printing craft, such as the investment-return of Flexo Printing device , risk analysis. Chapter five, some advices in development of Flexo Printing, we talk about some necessary conditions in the improvement of Flexo Printing.