Study On The International Market Entry Of Chinese Hotel

Hotel company international entrance means Hotel enterprise has one kind of normalized deployment and may enter the abroad country (area) marketplace with products and technology, process management, and other resource。The research on the Hotel company international entrance is intended to fill a vacancy in the research field of Hotel company international entrance and put forward basic tactics of how to entry international market based on the positive research of it.This article consists of three bask parts:1. Basic research. As a fore shadow of the article on a whole, this article explains research of Hotel company international entrance primarily about the analysis of expression of Hotel company international entrance and the reflections and how to operation in the global market.2. Positive research. In the guide of the research of Hotel company International entrance, firstly, this article analyzes the present situation of Hotel company international entrance in China. Secondly, this article compares the ability in the market of China between Chinese and foreign hotel company. At last, this article analyzes the realistic of the decisive factor of hotel of China to go global.3. On the basis of basic research and positive research and in view of the balance of the present competitive environment and the future development, this part takes the present situation and existing problems of Hotel company international entrance of China into account and puts forward basic tactics of how to enhance.