Study On Quantitative Evaluation System And Evaluation Methods Of Tourism Resources

Tourism resources are the material basis of sustainable tourism and the potentiality of tourism economic growth. There are significant differences at home and abroad on the theory of tourism resources evaluation. Different scholars have different evaluation criteria. Scholars in China on the quantitative evaluation of tourism resources, have made some progress from the 1980's. Currently, the community increasingly demands for evaluation. "Classification, investigation and evaluation of tourism resources"(GB/Tl 8972-2003) has begun implementation in nation. Tourism resources research and applications have reached a preliminaryly orderly stage. It has proposed a set of effective methods in the object of tourism resources evaluation. There is seldem study special focusing on integrated assessment of regional tourism. The tourism resources for regions compare put forword.The main outcome of the study is to improve the tourism resources quantitative evaluation system, which is composed the object of tourism resources evaluation, regional tourism resources evaluation, the economic value of tourism resources. The object of tourism resources evaluation follows GB evaluation law. Tourism resources evaluation uses fuzzy cluster analysis. The economic value of tourism resources evaluation uses travel cost approach, contingent valuation method or market comparative method. It mainly explores marketing principal, and dicusses how to combine tourism resources developing and tourism marketing. Furthermore, the evaluation model is given. It has some innovation in principals, the evaluation system and the evaluation index system. Then a detailed scheme about evaluation procedure is provided. And as a case study, the system has been applied to evaluate the tourism resources in Hangzhou.