Cost Leading Strategy Research Of Xingyuan Real Estate Corporation Based On Item Development

With the new spring up of China's real estate industry, the competitions among real estate market become more intense. In recent years, in order to suppress the overheated real estate and promote the blooming of real estate industry with health and regulation, a series of policies and measures are introduced by the government to raise the threshold of development capital of real estate industry and shrink the development loan of real estate industry. China's real estate industry faces unprecedented difficulties. For Xingyuan Real Estate Corporation, as a typical mid-size real estate enterprise, it is of important operation significance to seize the opportunity, learn from others's strong points to offset one's weakness, work out scientific competitive strategy and follow a healthy development road.The thesis firstly expatiates synthetically on cost leading theory, cost management theory and cost control theory. Then Xingyuan Real Estate Corporation's political environment, economic environment, social environment and technical environment are analyzed using PEST analysis method. After that the Porter's five competition models are utilized to study carefully the menace of market's new incomers, bargain capability of the suppliers and buyers, threat of the substitutes and the intensity of competition between competitors in existence. Afterwards the Corp's basic condition is introduced thoroughly and its status quo is evaluated from the aspects of resource condition and core competitive capacity. On the above basis, competitive strategy is utilized according to the reality of Xingyuan Real Estate Corporation and the conclusion is cost leading strategy must be adopted so as to win in competition. Finally according to the reality of Xingyuan Real Estate Corporation, the research of feasibility and investment estimation, design cost control of real estate item and reinforcing the control on construction cost etc. before item investment is carried out so as to achieve the aim of cost leading strategy.According to the reality of Xingyuan Real Estate Corporation, This thesis employs the research methods of combining theory and practice, microscopic and macroscopic, quality and quantity and do research on this Corp's cost leading strategy so as to explore a development road suitable for middle and small-sized real estate enterprises.