Research On Cost Control Of Real Estate Enterprise Based On The Value Chain Theory

In recent years, the real estate enterprises in our country is developing rapidlyand becoming more and more standardized and rational. But with the increasinglyfierce competition in the global scope, the rigid cost control mode has become anobstacle to the long-term development of the real estate enterprises.The value chaintheory provides a brand new idea and an effective way for the enterprise to achievestrategic cost control. Through the analysis of the value chain of enterprises, it helpsenterprises to control the cost from strategic height and thus to enhance thecompetition ability of the enterprise.This article, the main research work includes thefollowing aspects:(1)By analyzing the existing problems of real estate enterprise’s cost control andcombining with the value chain theory, this article analyze the real estate businessprocess, the internal environment and external competition environment to identifythe value chain of real estate enterprise.(2)In view of the value chain of real estate enterprise which is put forward in thefirst part, this article proposes the method of cost control throughout the upstream,midstream and downstream of the cost value chain. And each stage owns their corework: the supplier selection and the land cost control in the upstream, thereconstruction of internal value chain of real estate enterprise and the competitorvalue chain analysis in the midstream and the measurement of customer assets, brandand cost, the cost of sales in the downstream.(3) Besides the analysis of the cost control in each link of value chain, this articlealso presents some actual examples of cost control for some real estate enterprises.According to their results, it proposes some reasonable suggestions for the costcontrol of real estate enterprises.This article,based on the value chain theory, explores a much morescientific,comprehensive cost control scheme of real estate enterprises.But the contentof each part is lack of more deeply theory and quantitative studyand more practicalcases,it also not involved in some of the new hot spots of cost control.