Study On The Development Of Tourism Culture In Jiuzhaigou

Study on the further development of tourism culture in Jiuzhaigou tourism culture is the source of the attraction of the tourist destination and the soul of tourism industry.Based on the present ever completed practice of tourism culture development of destination, the further development is to form and better the overall image of tourist destination in order to change the culture advantages into products advantages, and finally promote the progress of the economy, society and environment. The procedure on which the further development depends is: Firstly, study and master the needs of present and potential tourists; Secondly, do careful investigation and research on the whole tourism culture of tourist destination, including the subject culture and the object culture; and Lastly, dig the connotations of the object culture and let them reflected in both products and a certain active process. The further development of tourism culture is both the inheritance and the extension of the achievement of the past culture development. The further development of tourism culture should follow the following principles: to care both development and inheritance, both culture and economy, both development and protection and it is supposed to be individualistic and comprehensive.According to the above theories, the thesis has done some analysis and diagnosis on the past culture development status, and done some analysis on the formation of the culture resources of Jiuzhaigou; and done some explorations on the principles and tactics in further culture development. As far as the product tactics are concerned, more emphasis should be put on the cultural tourism products.