The New Relationship Between Manufacture And Circulation Enterprises Based On Supply Chain Management And How To Eatablish IT

The essence of relationship between producer and circulation enterprises is the equilibrium of industry capital and business capital under the Game which behaves as the profit distribution after transaction based on the work dividing deepen directly. Now, our country remains in the competition Game of old relationship between producer and circulation enterprises. The producer enterprises will gradually join up to fight for the low product price and high fee for entering the arena which decided by circulation enterprises, when the circulation enterprises which are delegated by tradesman can obtain more profits by controlling the circulation channel with leading effect of connecting supply and consume under the advantage that close to market demand naturally. That counterwork maybe force the circulation enterprises which only have fewer market power to change their tune or maybe stop to trade with refusing to budge for each other when they have equal power. So we think that this"naturally"competition which only decided by the contrast of market power can't solve the problem in essence although it reflects the fact of old relationship that maintains difficultly and has the trend of making conflict become more acute. What we need is the establishment of new relationship between producer and circulation enterprises which sublime from natural counterwork to conscious cooperation. We need the approach with the characteristics of frame, integer and system which can achieve the stabilization"double-win"cooperation under the leading of clear theory.Based on above viewpoint, the"new relationship"has been considered as this paper's study object. After analyzing the essence of relationship under the visual angle of dividing work deeply and deeply, we think about that the current aim is how to establish the"new relationship"by supply chain management via describing the evolvement process in the world and our country, because the core of supply chain management is information sharing and profit participating. Then this paper give some Game models which are corresponding to different relationship with different profit distribution modes by one for one and compare them by differentiating in order to point the inevitability and feasibility of"double-win"stabilization cooperation with the improving of profit distribution by modifying the Game model under the supply chain management. For enhancing the practical meaning, this paper makes a general analysis for the fact of the relationship in our country and finds some obvious problems which have superficies of unilateralism understanding the leading position of circulation enterprises and the essences of lacking approach which can establishit in point. The case about Nanjing XinBai can prove the viewpoint by demonstration study and explain these problems only can be solved in supply chain management by calculating of time sequence regression equation.Above of all, this paper makes some suggestions about how to establish new relationship based on supply chain management which mainly include the exterior application with e-business and the inside deepening with the development of circulation enterprise which is the emphasis of discussing and be discussed by modern enterprise system under clear property right, business moral with the core of credit and how to modernize technology by modernizing system. We try to enhance the establishment of new relationship between producers and circulation enterprises by the development of circulation enterprises which can formation the real and accurate leading effect that is the consciousness factor of"double-win"cooperation between industry capital and business capital.