The Empirical Research On The Influence Mechanism Of The Social Network To The Opportunity Recognition

Pioneering research on the history, albeit not long, but in the theoretical or practical profession, on the entrepreneurial aspects of the process have been very in-depth. Especially in recent years, scholars have begun to multidisciplinary basic theory to the study of entrepreneurship. Entrepreneurial activity is an economic activity but it is also a social activity. So while applying economic theory and sociological theory to start entrepreneurship research is a very systematic research methods. In this paper, social network theory and entrepreneurial theory are used as basal theory, and from the perspective of social networks to start the research. And last, through questionnaires of get data, and using statistical methods validate the theory of the hypothetical. To sum up, the content of this research are:1,Based on the theory of entrepreneurial venture the connotation of a systematic analysis of their own entrepreneurial opportunities as well as the characteristics of the study. Through the social network theory to the study, analysis of the structure of social networks and network affiliation;2,Over the process of identifying entrepreneurial opportunities Analysis, reveals entrepreneurial opportunities start of the process of identification of the main opportunities for recognition ability, followed by construction entrepreneurs social network, from the social network strong and weak links perspective of social network analysis for the entrepreneur's ability to identify opportunities;3,In theory on the basis of this paper on China's entrepreneurs strong social network and the weak networking status of empirical research study, and through correlation and regression analysis of research data fully tapped, and the theoretical assumptions of the test;In this paper, the main innovations are the following two points :1,In this paper sociology social network analysis and graph theory with the idea that entrepreneurs by building a social network map entrepreneurs with the structure of social networks, the relationship between network nodes, mechanism level and then revealed that the social network of entrepreneurial opportunities recognition;2,From the social network of latitude, the paper researched the relations of strong and weak networks for network identification of the entrepreneurial opportunities. By using foreign scholars'measurement scale of social networks, this paper verify this assumption from the perspective of evidence.We come through research, China, the social entrepreneurship network is composed of strong link network and weak link networks. Entrepreneurs more inclined to use their strong network of relationships to identify opportunities for entrepreneurship; pioneering the "friends" and "suppliers" networking opportunities for its ability to identify the existence of the positive influence; Chinese entrepreneurs strong link network of contacts to identify opportunities is more important than the weak link network. But in many foreign scholars study happens to the contrary. This difference arises because there is the entrepreneurial origins and background the different social status and the social and cultural differences, as well as follow-up studies provide clues. .