Research On The Strategy Of Tourist Development In Heilongjiang Province

As the "world in richest vigor economical point of growth", the traveling industry already became our country national economy national economy the pillar industry. Regarding promotes the national economy national economy development to the tourism research to have the great significance. This article the development plan which travels by Heilongjiang Province is the research object, from the traveling plan concept, the theory, the traveling resources analysis, tourism development aspect and so on situation analysis, tourism layout, market development, traveling support program carried on has been thorough, the system research, has constructed the Heilongjiang Province tourism layout overall frame, had determined the market development pattern, has been clear about the traveling support program development direction, put forward the Heilongjiang Province tourism development overall proposal. Is for the purpose of promoting the Heilongjiang Province tourism to surmount the type development, thus causes Heilongjiang to become Northeast Asia to be main as soon as possible, one of sustainable development traveling destinations.First, on the basis of studying domestic and international current situation of the development of tourist industry systematically, have summarized the state of development of the tourist industry of Heilongjiang Province wholly.Second, the tourist resources have been appraised, optimized to Heilongjiang Province, makes up 18 embryonic form set areas. Have study the total arrangement of the tourist industry of Heilongjiang Province, has confirmed 8 pieces of travel growth pole, go on the dividing of the function into area according to geographical position , traffic situation to 8 pieces of travel growth pole. Third, had proposed the market development countermeasure of the travel . Have confirmed the market of goal and brand image. And lead the mode theory , the development problem of studying travelling products in the dividing area according to the products. Including the development , development , development of exploration travelling products , development of the travelling products for holidays of ecological travelling products of ice and snow travelling products. And lead the mode theory according to the products , take the measure of product mix to design 7 a kind of masterpiece travelling route.Fourth, proposed the Heilongjiang Province tourism development countermeasure suggested, has been clear about the industrial status, and from the policy guidance, the development plan, the infrastructure construction, governed the travel, the society legally impels, aspect and so on financing, propaganda promotion, region cooperation, gradient development to put forward the countermeasure proposal.