The Research Of The Management Of Enterprise Financing Strategy

In the modern enterprise strategy management, the financial strategy and its management ability as well as the level are the synthetic manifests of various aspects ability of the enterprise. The development strategy of enterprise can be carried out smoothly with wholesome financial system and favored financing,the investment strategy and the effective financial controlling measures because enterprise's technical development,the service the production and the marketing must take the fund support as a backing, no enterprise is exceptional.The SD enterprise is China's typical enterprise, which mainly is engaged in manufacturing and selling of the product of the printing and dyeing industry, and the majority of its product is sold in African market. Gradually changed the system from a state-run enterprise to the privately operated enterprise, the original corporate management theory oneself is unable to satisfying with the actual need. Therefore, the company superintendents and the theory researchers turn their vision around the "strategy" two characters, namely implementing the strategic management to the company. This article is precisely obtains from the enterprise strategy and the financial strategy relations, obtaining the successful financial strategy is take the enterprise strategic target as the guidance taking the financial resources as the foundation and the basic analysis frame, which is basis of defining the financial strategy meaning and the characteristic. Analyzing the process of financing strategy—the analysis of financing strategy, the selection of financing strategy and the implement of financing strategy ,controlling of financing strategy, the appraisal of financing strategy, and expanding the traditional finance controlling to the financial strategy controlling.The constituting of enterprise financial strategy needs to consider many factors with the enterprise external environment as well as the interior condition of enterprise and so on. This article unifies the SD enterprise the actual situation to attempt to solve the problem which exist in the SD enterprise financial strategy management and provides the new mentality and methods.