Analysis On The Phenomena And Eradication Of Guilin Zero Inclusive-fee

Zero inclusive-fee to travel agents to access tourism products below cost or free of charge tourists destinations in the hospitality costs of selling travel products need from the right destination guides tourists to the project at their own expense and to increase consumption to fill the difference between prices and profits. Since the last century the late 1990s began to affect inbound tourism market in Guilin, After considerable time Guilin travel agents to maintain profits of business. Zero prices governance has been our tourism administrative departments at all levels work of the center, 2002 as a national Guilin Tourism market rectification and standardization of key cities in the world, launch a tour guide IC card management and the "public-public" commission clearing system and other measures, and the control of the private kickback scheme, But prices phenomenon is not being radical. SARS since 2003, affected by tourism, "the cheap opened", Guilin major travel to low-cost competition in the market, pricing is the trend seems to have become stronger. Based on the conclusion of Chinese scholars study the phenomenon of zero-fee tours, based on the actual situation of Guilin, Guilin analysis of zero-fee tours, and propose effective management of the program.The full text of five parts, according to analysis of the phenomenon of zero-fee tours, Guilin is formed and balanced pricing mechanism The existing management review of governance principles and then practice in the order in which operations were commenced.Introduction of the first review of the available zero prices on the theoretical research that right is the pricing must rely on the interdisciplinary theories and methods, and explained the theory of this line of research.The second part of the phenomenon of zero-fee tours study is to clarify the prices of three different forms, Analysis of the phenomenon of zero-fee tours to Guilin, the impact of pricing that is harmful.The third part of Guilin is the evolution of prices, that is the price of Guilin specific performance and the "complex and reverse the abnormal rebate chain" operation of the zero-fee tours; Zero dues form and balanced analysis of the theory of supply-side tourism market product differentiation is not strong, the game between the travel agency, industry organizations and management system, the tourism industry chain fault demand side, consumption psychological immaturity. both supply and demand information asymmetry is zero fares have deep roots; travel agents stakeholders main mechanism to balance the imbalance of Guilin is the main reason for the prevalence of prices.Part IV of zero-fee tours governance research to the existing governance measures are reviewed. From inside and outside the country and the successful experience of the region on the basis of This paper presents a more appropriate in Guilin reality of the zero-fee tours comprehensive management program.Part V conclusion that this is the right prices and the state's fiscal revenue relations between the surviving more inadequate, judgment and experience more than a lack of empirical analysis, and noted that the consumer decision-making behavior tourism research areas need to be strengthened. Generally speaking, in reference to previous pricing is the basis of the study on how to solve the zero-fee tours Guilin phenomenon governance.