The Research On The Development Of Rural Tourism In Changji

Rural tourism is a new industry that developed at 70s of last century. With the development of industrialization and urbanization, more and more persons choose the rural to travel. Therefore its development is unusually fast. But now its development and research still at the initial stage of development;In 2006 , National Tourism Office raised"Chinese Rural Travlling"as the subject of tour, which provided a fine opportunity to the further development of rural tourism. So rural tourism has a further significance on theory and practice, which still remains a field yet to be researched and developed in our country.Based on the research of predecessor, with the method of literature analysis, field investigation, questionnaire survey and SWOT analysis, This paper starting with the rural tourism's developmental history and present situation of research, summarize rural tourism's concept, characteristic, principle, significance, development pattern and predominant type. It also combins the actual status to analyze the developing country tourism of Changji using SWOT, and points out the expansive foreground of developing country tourism in Changji. Then, it analyzes Changji's current country tourism status further, and pose the existing issue. Based on this, It points out the countermeasures and measures, and hope to achieve optimizing country tourism pattern and drive the strategic target of country economic development.