Research On Qingdao Inbound Tourist Source Market

Till now, tourism in our country has already got all-round development in outbound tourism,domestic tourism and inbound tourism which is the starting point of our country's tourism. It is as plain as the nose on one's face that, after developing for 20 years, the inbound tourism has done a great deal to our country's economy, especially to the growth of foreign exchange and the balance of the international payments. Developing the inbound tourism is beneficial both to the country and to the region, it can not only enhance the growth of foreign exchange but also improve the international notability of the country and region greatly, at the same time spur development of the other industries. Therefore, discussing the inbound tourism of a country and a region and its status in international tourism is very important to a country and region to make tourism and economic policy.The thesis takes inbound tourist source market of Qingdao as a research object. On the basis of some statistic materials about inbound tourist sample survey and other statistic information about historical and present condition, it analyzes the general characteristic of tourist source market of Qingdao, the primary factors that influence Qingdao's inbound tourist market, and the characteristic of main tourist source market. It also makes a quantitative and qualitative predict of developing trends on Qingdao's inbound tourist market. Finally, the inbound tourist source market is positioned and the promoting strategy is proposed.The comparatively outstanding characteristics of Qingdao's inbound tourist market are as following: Its spatial structure is that, the main body of the inbound tourist is from Japan, Korea, Hong Kong, Macao, and Taiwan compatriots, next is from Europe and U.S.A, and by using geography centralized index analysis, Qingdao's foreign tourist source market mechanism tends to be stable; In the demography characteristic, the tourist sex structure to get the short advantage by the male, but the feminine market grows quickly; Age structure by middle and youth tourist primarily; Occupational structure by business trade, specialist primarily; In the behavior pattern, Qingdao has the tour team tourist by doing business and sightseeing to be in the majority; In the resident time, the tourist resident time to reduce day by day, and the tourist's interest to Qingdao focus on travel resources scenery and shopping souvenir/art product,tea and jewelry/ pearl; In consumption pattern, although Qingdao's foreign exchange earnings enhance unceasingly, the consumption pattern is unreasonable, inbound tourist consumption level of average per person growing very slowly, and the basic needed consumption still stays at a high level.According to the present condition of Qingdao's inbound tourist source market and its position in international tourism, it should have the Asia as the key market, reinforce the European market, and exploit the new market. The function is orientated as: taking tourism about commercial affairs and cultures and sightseeing as base, developing exhibition and other special products. In addition, according to population characteristics and behavior characteristic of Qingdao inbound tourists, the article puts forward some goals of subdividing market choices: develop women tourist market, develop teenagers and the old market, pay attention to scattered visitor market, etc.At last, the thesis advances some strategies of exploiting Qingdao's inbound tourist source market including tourism destination image, products brand, area union, travel promotion combine concerning tour resources conditions and market characters. According to special problems, it puts forward to some countermeasures including developing by grade, puts stress on main subdividing tourist market, optimizes tourist consumption structure, improves travel information construction, strengthens travel industry management restructuring and standardizing order of tourist market, etc.