Empirical Research Of Banana Industry Organization Model In China

Industry Organization is relations among businesses within the same industry. Industry Organization is that the main organizations by different means based on a principle within the industry make different organizations, which are small-scale, economically weak, poor technological level, enter the market and society organizationally, and achieve scale economy in the process. Industrial Organization Model is the form that the main management within the industry organize themselves under certain way in order to obtain scale economy . Market structure-market conduct-market performance-SCP cycle theory is the analysis paradigm of mainstream industrial organization theory , many studies show that the relationship among market structure, market behavior, the market performance on the development of a particular industry,a particular industry on decisions of enterprising or withdrawing,reorganization,economies of scale,pricing is critical, it is the main factor on impacting industrial organization optimization .First, I do empirical analysis industry organization of banana industries, HaiNan ,thus show: that HaiNan 's banana industry market structure shows a low degree of concentration and unscale economy;low barriers to entry , the limit land resources cause certain barriers; differenence of banana product iss not very obvious ; market performance of banana industry is not good generally,but it is increased year by year. Secondly, on the basis of analyzing banana industry organizations's status,I do case analysis and comparative analysis of banana industry model in Hainan Province.I analyzed development path and development experience of the typical banana professional cooperative economic organizations thus NanBao,LinGao Banana cooperatives, Fushan Chengmai banana cooperatives, Hainan Province Banana Association. Thirdly, I do normative analysis on Chinese banana industry organization from the rationalization of the industrial organization .Finally,i raised strategies and recommendations optimizing Chinese banana industry organization , hoped that they could provide assistance on further development of the banana industry and hoped that China banana industry not only in the domestic market growed healthily and form a rational features of domestic industries organization , but also they could enhance international competitiveness.