A Binding Model Of Evaluating Tourism Resource

The objective appraisal of tourism resource is the basic of exploiting tourist trade. The traditional evaluation on the tourism resource is based on the expect system which subjective lap emphasis on the static value of the tourism resources but not the touristy trade trends. In fact, the touristy trade trends have brought about the change of tourism resources value. For example, the natural landscape, Zhangshiyan Scenic Spot, increased in value along with the touristy trade trends from sightseeing to lying fallow, but the tourism resources value of artificial structure, Longxingsi Temple, kept constant. The result has been borne out by the tourist quantitative difference between Zhangshiyan and Longxingsi. So, it is of great significance to draw the touristy preference index that represents the market factor into the evaluation system of the tourism resources. A new model in this paper is established by introducing the touristy preference index as a binding factor into the appraisal of tourism resources. The touristy preference index came from the statistics data of touristy demand based on the touristy investigation. The touristy investigation relates to the different tourist demands that changed with the tourism market. This model links the appraisal of tourism resources up with the tourism market. So, it provides a practical tourism resources evaluation model as well as the new appraisal concept of tourism resources.