Analysis Of The Competitiveness Of And Development Strategy China's Recording And Video Industry

Recording and Video Industry is one of the most important industries that spread the spirit cultural product, which plays important roles in spreading our national culture. Recording and Video Industry in our country which is late in start, poor in management, poor in innovation, mess in market, is facing a bottle-neck period of self-development. Nowadays, the development of network gives both bad impulse and good impulse to the new development of China's Recording and Video Industry. So it is quite important for Recording and Video Industry to seize this key opportunity. Besides, it is quite significant to choose Recording and Video Industry which takes development based on creative content and both has the traditional character and faces times change as the research object, when Creative Industry steps on the stage as a potential and significant industry.Along with more and more vigorous international competition, the research of the industry competitiveness has become a worldwide popular topic. All countries hope to find and study other countries' way of managements and policy through the research of industry competitiveness, and aim to discover the strong and weak item of the native through the research of industry competitiveness in the meantime and take in to improvement.Through studying on theories and technical methods of industrial competition, this paper builds a model of influence factor of industry competitiveness, and then builds evaluation index system depending on the special character of Recording and Video Industry. With the instruction of the theories, the paper uses several method of evaluation of industry competitiveness to analysis and use Catastrophe Model to take a integrate evaluation, and at last points out comprehensive development strategy of China's Recording and Video Industry according to the results of analysis of evaluation industry competitiveness of China's Recording and Video Industry and using lessons from foreign countries which have developed Recording and Video (or Recording Industry) for reference.The paper is divided into six chapters. Chapter one describes the purpose and meaning of the thesis and sums the main contents and the research method of the thesis and research approach briefly. Chapter two is the theoretical foundation of the thesis. This chapter describes the industry competitiveness theories and the current industry competitiveness evaluation method. Chapter three is the analysis of the present condition of the industry chain of China's Recording and Video Industry, which first gives the definition and classification of Recording and Video Industry ,and then analyses the constitutes of the industry chain and actuality of the development of Recording and Video Industry. Chapter four can be divided into two parts. The first part analyses the industry competitiveness influence factor and designs evaluation index system; The second part analyses China's Recording and Video Industry with the instruction of the theories and using several method of evaluation of industry competitiveness, and using Catastrophe Model to take a integrate evaluation. Chapter five points out comprehensive development strategy of China's Recording and Video Industry in three aspects, which are the industry resources strategy, industry productivity strategy, and the industry environment strategy according to the results of analysis of evaluation industry competitiveness of China's Recording and Video Industry.