Research The Chinese Mobile Industry Chain Change From The Relations Change Of The Chinese Mobile Company And The Partners

In the era of voice, the structure of mobile communication value chain is simple, and the relationships between those participants are simple too. In the data service time, the industrial chain structure gradually complicates. At the same time, several new things came into being, such as application providers, binding marketing, and industrial cooperation, etc. Those changes not only change the structure of mobile communications market, but also lead to severe competition, these changes not only changed the mobile communication market structure as well as the competition pattern, moreover causes the competition to be more intense. The mobile communication enterprise's competition form more quick is also diverse, the competition no longer is between the single the product and the service competition of the business, but is take the industrial chain as between the link industrial chain cooperation and the competition. Among them, status and the function of mobile operation business is more and more important in the entire industrial chain, its development strategy direct decision mobile operation business chain future direction. Mobile operation business directly faces the end-user, understands the user the demand, but they not impossible alone to provide all applications service. Analyzes and indicates the error which in the mobile communication industry chain partner choice process is easy to develop, may help the mobile operation business choice appropriate partner, then guarantees the motion industry chain the success.This article studies the Chinese mobile industry chain from the Chinese mobile operation business and the partner relations change angle. Through composes the member of the China mobile communication industry chain to carry on the exhaustive analysis, will compose member's development tendency and the entire mobile communication industry chain future development to the China mobile communication industry chain. China mobile communication industry chain cooperation pattern constructing with the partner choice has carried on the analysis. Finally, the A mobile company take as an example, A mobile communication operation business which is industrial chain core member development mobile data service is researched.