The Analysis Of Competitive Situation And Business Model Of China Mobile In Rural Area Of China

With the sharp development of economy in china, the living standard and income level in rural area of china has made a great progress in recent years. As a really important long tail market and blue market, the rural area has tremendous potentials and its importance has emerged to everyone. Now, with the competitive situation in urban area being fiercer, the telecommunication operators in china have made this crucial market as the key strategic market in the coming feature.This thesis discussed the competitive situation of china mobile telecom industry in rural area and the business model which China Mobile had put into effect and helped china mobile successfully expand its market share in the rural area (we concerned only with the marketing tactics model and making profit model). In the end, this thesis draw a conclusion about the key successful factors of the business model in rural area creatively and give some advanced advices on how to improve the business model and expand its market share in the future.In detail:The analysis of the present service and competitive situation of china mobiletelecom industryThe analysis of the present market situation of china mobile telecom industry inthe rural area (long tail theory and blue market theory)The analysis of the differences between the rural area and urban area in thechina mobile telecom industryThe analysis of the buying behavior of the consumers who are living in therural areaThe analysis of the competitive situation of the mobile telecom industry in therural area by using such methods of SWOT analysis and FIVE FORCES analysisThe analysis of the marketing model by using such methods of 6P model,including produce, price, promotion, place, power and public relationship.The analysis of the profit business model in the rural area.The conclusion of the key successful factors about the business modelThe advanced advices and improving tactics about the business model...