A Research On The Current Developing Situation Of Ethnic Sports Tourism In Guangxi And Its Mode Of Marketing And Management

In the ethnic regions in Guangxi, various and widespread traditional sports activities with local characteristics which are enjoying great popularity have bee bred in the long history. The following factors contribute to the foundation for further speeding up development of ethnic sports tourism market in Guangxi, abundant tourist resources, preferable location and investment environment; appealing market perspective, etc.. In the present times of fast developing sports tourism, it's realistically valuable for us to survey on the traditional ethnic sports resources and its tourism developing situation, also to implore the mode of its market development and management, thus to develop traditional ethnic tourism market so as to promote ideological and cultural progress and continuous and steady development of economy.In this dissertation, we will base our further infestation on literature research and scenic spots survey. Furthermore, the current situation of Guangxi ethnic sports tourism will be carefully analyzed and newly recognized. Then we make a know-the-real investigation into the distribution, characteristic and development stage of Gnagxi ethnic sports tourism resources. As a result, we find out its development has characteristics as follow: Firstly, tourism has not been developed as a separate project; Secondly, the projects are not featured with local and ethnic flavor; Thirdly, the forms of the current activities are performing and being watched with a neglect of the participating into the program; Fourthly, the programs are not delicately designed with low in taste, and quality. The products are also old-fashioned; fifthly, the overall inner qualities of the tourism staff are to be improved; Finally, the tourism facilities are bad and need more investment.Tourism is the cornerstone industry of Guangxi, with ethnic sports tourism as its important part. We will provide a detailed analysis the feasibilities and necessities of developing the sports ethnic tourism resources in Guangxi, basing on its internal characteristics. The following are its necessities: (1), It is a new driving power contributing to the development of Guangxi tourism industry; (2). It meets the demands of developing ethnic sports enterprise; (3). It carries great political significance; (4). It helps to promote the protection of outstanding folk-custom culture which is declining.The feasibilities of developing the sports ethnic tourism resources in Guangxi are :( 1). There are resourceful ethnic sports tourism treasures available in Guangxi; (2).A good foundation of developing sports tourism has been laid in Guangxi; (3) The passenger source market is very big; (4). Tourism basic facilities are fairly good; (5). Policies and ideological preparation are available.On the basis of the above mentioned survey on the current situation of the ethnic sports tourism resources and its development, we research and conclude a general mode of developing, managing and investing in traditional sports tourism market. Thus we provide a valuable guide to develop Guangxi ethnic sports tourism industry.