Study On The Countermeasure Of Development Of MICE Industry In China

Knowledge economy and information economy will play a key role in the newcentury, with the development of economic globalization and integration, servicetrade has become the crucial factor for the countries'economic development. Whenthe modern service industry gradually replaced the traditional one, another, emergingservice trade came into being, MICE industry, with its characteristic of highefficiency and high economic growth rate, has become the "booster" for thedevelopment of cities and the "barometer" mirroring the development of nationaleconomy.In recent years, along with the stable fast economy development of our country,MICE industry has been developed rapidly by its unique function and formidableindustrial belt power, has unfolds its value, receives.takes day by day, has graduallybecome a new luminescent spot in economy grows, and gradually forming intosunrise industry: But compare with overseas; it also have much disparity, conclude thelower market degree, the deficient profession autonomy mechanism and theautonomy standard, the field hall unreasonable, lacks of brand, lacks the specializedtalented person and so on.This article analysis a detailed development present situation of MICE industry,and unifies the domestic situation, set up a industry competitive ability developmentsystem of our MICE industry, and find the reason of differences in China and otherdeveloped countries. And give suggestions about how to speeds up development ofMICE industry. Finally take China (Shenzhen) international cultural industry tradefair as a example, summarizes the sucessful experiences and provided a new path tohold exhibition.