The Research On The Effects Of MICE Industry On The Development Of Changsha Economy

With the development of economic globalization, the role of the MICE industryin terms of trade, technology exchange, information exchange, economic cooperationhas become more apparent. MICE industry is a product of the city economic growth,its development and growth promotes economic development. MICE industry isplaying an increasingly important role in city economy growth, especially the tertiaryindustry. So MICE industry has become a race to develop the industry in many cities.And it has become an important symbol measuring internationalization and economicdevelopment of a city. With the deepening of economic globalization, how to use theadvantages of Changsha resources and create an environment conducive to thedevelopment of the MICE industry in Changsha; and how to make the MICE industryto gain advantage in the fierce competition has become an important driving force foreconomic development in Changsha. These issues are worth study. So the research onthe effects of MICE industry on the development of city economy has importantpractical significance, which provides theoretical support for the healthy developmentof the MICE industry in Changsha.Combining the data of Changsha MICE industry and economic development, thispaper analyzes the impact on the economic development of MICE industry inChangsha on the gray relational analysis. First, MICE industry in Changsha analyzed.The status of the MICE industry are analyzed in Changsha from four aspectsexhibition number, exhibition scale, the exhibition hall, exhibition companies andinstitutions, also introduces the features of the MICE industry in Changsha and theprospect analysis of MICE Industry. Second, analyzing the impact of the MICEindustry to the city’s economic growth and industrial development, obtain the resultthat MICE industry have an effect on economic growth through the agglomerationeffect and the multiplier effect, the MICE industry have an imp act on industrialdevelopment through linkage effects. Which MICE industry agglomeration effect isreflected in cost savings and revenue increases, multiplier effect is reflected in themultiplier effect of investment, employment and consumption multiplier effect. MICEindustry linkage effects are mainly related to the effects of forward linkage effects,backward linkages effects a, the side linkages effects and achieve path within theindustry and outside the industry. Last, using gray relational analysis method to calculate correlative degree of Changsha MICE Industry output and GDP, otherindustries, and sort them. The results show that the MICE industry in Changsha willpromote economic growth and development of related industries. On this basis, makerelevant recommendations.