Research On The Effect Of MICE Industry On Urban Development

With the development of social division of labor, MICE industry from tourism industry to be an independent of an emerging industry, the MICE industry’s own technology, organization and promotion, to make this tool means the formation of a professional capacity. The independence of the MICE industry has become a very visible manifestation of a social progress, so in today’s economic structure in the city as a whole, has a certain influence. In the development of the social division of labor theory, the exhibition brings productivity features to spread development, basic functions of scheduling affect the allocation of resources, industrial technology, parts of the city and perfect match. Since the rise of the exhibition industry, the organization changed the reproduction of society as a whole, clearing the way to change the social division of labor, more than an exhibition of community service pricing in the last settlement price of the product, this pricing involves many aspects, such as the venue pricing exhibitors pricing, visit the main consumer fare. led the formation of new service capabilities that affect the industry structure through the exhibition, research behavior. This service phenomenon, service forms, service formats appear on the service economy, production systems, R & D system the entire technology have had a huge impact.MICE activity is considered as the boosters of the region’s economic development. MICE economy is different with other businesses economy. MICE industry not only can obtain direct benefits but also obtain indirect benefits via the effect on the other businesses due to the stronger industry cluster. MICE industry is not an important part of GDP in China, only 0.008 percent of GDP, while the developed countries can reach 0.2%. In the recognition and support of the national government and local government, MICE industry has gotten more attention because it is green, low-input and high-input. MICE industry in China will have a bright future. Compared to some traditional industries, the MICE industry does not exist for a long time, the relevant research is not enough. In this thesis, I used input-output model to analyze the data. In order to make the data as accurate as possible, I collect different industries’ information as more as possible. I finally obtained the economic coefficient is 9:39, very similar to the coefficient in developed countries. The more professional and international, the more rewarding. Base on the research of direct economic coefficient, then I analyzed the effect on the urban development, like direct benefits, industry cluster, construction of infrastructural facilities, service quality, the optimization and upgrading of the industrial structure and city-brand.In this study, the impact on the economy by stimulating factor analysis of deduction and exhibition economy of the city, revealed the mechanism of the exhibition industry to generate economic effects. The study found that the MICE industry through its own means of communication, the social division of labor-and then the deepening division of labor, gathered national, and global economy and promote a wide range of resource allocation, saving the cost of the search market, but also to promote industrial upgrading, develop and enhance urban functions, thus stimulating the economy.