Macao MICE Industry Marketing Research

MICE industry development in recent years more and more relevant departments of the concern and attention. The development of MICE industry is gradually emerging. MICE industry as the economic development of a window to reflect the development of the industry trend, and introduced to the market to promote cutting-edge products and technological invention, it is an integral part of the economy.This paper mainly take Macao as a subject, first of all the topics on this background and significance of the topics scanning, MICE industry in Macao on how sustainable development. From the perspective of marketing, the basis of theory with practice starting, first expounded the concept of the MICE, the MICE features the development of the MICE market conditions and the system, using SWOT analysis theory, analysis of the Macao MICE industry in their own advantages and disadvantages of the conditions, According to the external environment of the opportunities and threats, while analysis of the Macao MICE industry in the development of the existing problems. At the same time analysis of the Macao MICE industry in the development of the existing problems. MICE Industry and the relevant marketing of the main features and marketing targetsThe article also discussed the Macao MICE industry how to conduct targeted marketing strategy, product development and marketing in a way. Summing up their predecessors and analysis on the basis construction of the Macao MICE industry marketing mode of development, put forward the development of the Macao MICE countermeasures.