Study On Innermongolia Ecotourism Exploitation

As a burgeoning tourism activity, ecotourism has taken its form and grown up after people's retrospection on the traditional tourism's negative impact on environment on basis of sustainable theory. With its exceptional resource advantage, ecotourism meets people's desire to return and expose to nature, and as a result, emerges and develops all of sudden, and still is on the upswing as an exotic flower of tourism industry. Owing to its fine ecological surroundings and abundant tourism resource, Innermongolia owns its unique advantages with regards to the development of ecological tourism.Developing ecotourism can not only move rapid growth of Innermingolia tourism, but also help to protect its ecology, and thus becomes a perfect integration of tourism into environmental protection. However, the exploitation of ecotourism of Innermongolia does not match its resources. And the potentiality of the resources has not been given a full play. Therefore, how to exploit ecotourism and realize a harmonious development between tourism and ecological environment in economically underdeveloped Innermongolia is the main issue that the thesis is going to settle.The thesis systematically investigates the connotation and characteristics of ecotourism, the relevant theory of ecotourism exploitation and its practice at home and abroad. On basis of this, an applied research is made on Innermogolia ecotourism. Firstly, the thesis makes an analysis on the condition of ecotourism exploitation of Innermongolia, and gets a clear picture of the present situation and problems of this area. Then it puts forward an over-all idea of Innermongolia exploitation, including its significance, principles and goals. Lastly, the article designs ecotourism products and corresponding marketing strategies and brings forward some measures on Innermongolia ecotourism exploitation.